建構高屏地區發展科技中草藥產業鏈計畫-子計畫(三)：中草藥產值評估分析
劉崇喜
大仁科技大學
本研究將針對桔梗、黃芩、杏仁、杜仲、麥門冬、牛膝、板藍根、大棗、夏估草、天門冬、海金砂(沙)、砂仁、莪朮、薑黃、半邊蓮等15種台灣常用中草藥材品項，探討如何促進其增加產值之產業競爭策略。具體而言，本研究之總目標為：1.瞭解台灣中草藥之市場供需概況；2.調查分析中草藥市場競爭條件；3.調查分析中草藥材之市場需求現況及發展潛力；4.評估促進中草藥產業增加產值之機制，並擬出產業之競爭策略。本研究之重要工作項目包括：1.蒐集相關文獻、統計資料及專家訪談；2.中草藥各種產品收集及市場上各種產品優劣性之分析3.設計問卷，抽樣調查相關之中草藥業者及消費者；4.依據調查結果，統計分析；5.撰寫研究報告。本研究之預期效益有：1.瞭解台灣中草藥生產之市場供需概況；2.瞭解台灣中草藥之市場需求現況及發展潛力；3.瞭解台灣中草藥之市場競爭條件與競爭力；4.有助於台灣中草藥產業發展保之策略擬定。
關鍵字：中草藥；產值評估；競爭策略
Evaluation and analysis on the output value of Chinese herbs
Liou Shorong-Shii
Tajen University
The present study focus on the fifteen common Chinese herbs, including Platycodi radix, Scutellaria radix, Armeniacae Amarum semen, Eucommiae cortex, Ophiopogon japonicus, Achyranthes bidentata BLUME, Isatidis radix, Jujubae fructus, Spica prunellae, Wild asparagus, Spora lygodii, Frucyus amomi, Curcumae radix, Curcumae Longae rhizoma and Lobelia chinensis, to investigate the competitive strategy on the herbs in Taiwan. The aims of the research are as followings: 1. providing the information of the herbal market trends; 2. analysis for the competitive terms on the herbal market; 3. investigation on the requirements and the development potential of the herbal market; 4. evaluation the mechanism on the output value as well as planning the industry competitive policy of herbs. The processing of the present study will be as followings: 1. collections of reference and related data and making interviews with experts as well; 2. comparisons of various herbal products in market; 3.desinging questionnaire for investigations on the dealers and consumers of Chinese herbs; 4. making related statistics analysis; 5. making a report for the research。In addition to be helping for understanding the requirements and the development potential as well as finding out the competitiveness of the herbal market in Taiwan, the research will be to benefit for establishment the competitive strategy for the development of the herbal industry.
關鍵字：Chinese berbs；Evaluation on the output value；Competitive strategy
